Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Rich-Media Vendors

There are several vendors that specialize in providing rich media serving and development tools for marketers to create rich-media banners. Popular vendors include:

CONVERSANTwww.conversantmedia.com
FLASHTALKINGwww.flashtalking.com
POINTROLLwww.pointroll.com
MEDIAMINDwww.mediamind.com
DOUBLECLICKwww.google.com/doubleclick
MEDIALETSwww.medialets.com
INTERPOLLSwww.interpolls.com
PICTELAwww.pictela.com
LINKSTORMwww.linkstorms.com

Measurement & Tracking

While standard and Flash banners are able to record delivered impressions and banner clicks, the advanced coding required to build rich-media banners also allows for advanced performance tracking.

Specific rich-media engagement metrics include, but are not limited to:

  • Time spent with the banner
  • Which parts of the banner were most focused on + Number of conversions
  • Number of closes or exits
  • Number of downloads
  • Number of leads captured
  • Number of shares
  • Video/play metrics
  • Survey/polling results
Page 19 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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