Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Page 60 of 73
 

Newsletter Sponsorships

A newsletter sponsorship is an ad placement in a publisher's newsletter, which is sent out to its subscribers. Newsletter sponsorships allow a marketer to align its ads with a specific topic and reach a targeted audience. Ad placements for a newsletter sponsorship include banner ads, text ads, text links, and logo inclusions.

Like dedicated emails, newsletter sponsorships also offer longevity and are usually purchased at a flat rate or on a per-send basis.

In the example above, an Overdrive banner is inserted into a publisher's newsletter to gain exposure among its subscribers.

Page 60 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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