Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Virtual Conferences

Much like at live conferences, in a virtual conference, marketers can build a virtual booth for their brand or organization. Virtual booths include branding collateral such as booth design and banners, as well as takeaways like whitepapers, case studies, and videos.

Virtual conferences may include a presentation by a company representative, which is then followed by a real-time question-and-answer session to better engage with the participants. Participants are also offered the option to download various assets. Marketers typically receive leads from the virtual conference organizers as they capture lead information from conference attendees.

Virtual conferences are used for both lead-generation and brand-awareness campaigns and are usually purchased at a flat rate or as a package deal.

In the example above, an Overdrive virtual conference is being held to promote all of the agency's capabilities. A conference attendee may click to watch the video or review the content pages that are listed along the right-hand side of the screen. He may also chat with a live representative.

Page 58 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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