ROI & Optimization
Overview
Ad Server Reporting
Ad servers provide extensive tracking data, which media managers rely on to optimize campaigns. Metrics such as spend, impressions served, clicks, visits to landing pages, and conversions are collected by the ad server and delivered as raw data or pre-formatted reports.
The optimization process occurs when media managers use tracking data to make real-time changes to digital campaigns. Ad servers offer media dashboards and reports that include information such as topline reports, detailed reports, and creative reports.
Sample Topline Report
Topline reports provide a bird's-eye view of media campaigns. These reports show site-level activity and are often used to check in on active campaigns to ensure that everything is running smoothly or quickly spot media that is not performing. The ease of compiling topline reports during a campaign also facilitates rapid adjustments to optimize the campaign.
Knowledge Center
Learn. Share. Succeed.
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The SEO Operations Map lists all tasks, technologies, and skills needed to launch and maintain a successful enterprise SEO program.
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Retail media networks are reshaping the digital marketing world. Watch the recorded webinar to delve into this fast-growing domain swiftly.
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Webinar
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Overdrive’s recorded webinar explores how understanding the post-conversion mindset of your customers can help to improve lead quality.
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With mQuantify, marketers can drill down into detailed performance metrics, allowing for omnichannel insights and cross-channel optimization.
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Video
mQuantify gives you the ability to keep a close eye on your marketing investments and ROI with data integration, detailed dashboards, executive summaries, and a 24/7 ability to access and view your results data quickly and easily.
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Video
mQuantify reveals all your important data across the entire sales funnel in real time so you can enable cross-channel optimization to get the most efficient return on ad spend and marketing investments.
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Get the The Importance of Developing Conversion-Based Personas whitepaper to arm yourself with strategies to generate high-quality leads.
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Watch our sizzle reel and see case studies that drive measurable actions and higher ROI.
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Learn how this one simple question drives digital marketers to think beyond the form completion and to follow the customer journey from impression to sale and beyond.
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Learn how to craft and deploy powerful customer journeys.
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Infographic
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Infographic
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Executed for some of the largest eCommerce companies in the world, watch Overdrive CEO Harry J. Gold explain our enterprise level SEO programs.
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eBook
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Webinar slides and video with tactics CMOs can start using right away.
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Keynote Speech
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Drive e-commerce success! Watch the 5 Digital Pillars of Ecommerce.
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Infographic
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Webinar
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Guide to weave your content into the social fabric of the web and your industry.
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Keynote Speech
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