Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 
Page 66 of 73
 
Sample Detailed Report

Detailed reports outline campaign performance by property and by placement. They are often provided on a weekly or monthly basis to accurately interpret trends in the data. Placements with poor conversion rates or inflated CPAs can be paused to shift media funds toward better-performing placements. In the sample report above, Placement B on Site 2 would be canceled due to its poor conversion rate, while Placement B on Site 4 would receive additional funds since it has a much stronger conversion rate. This reallocation process is what online marketers refer to as "optimization."

Page 66 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

Knowledge Center

Learn. Share. Succeed.