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Facebook

Due to the amount of information users share every day, Facebook has a vast collection of registration and volunteered data. As users post content, update their status, navigate Facebook and the web–liking pages, sharing content, and live- streaming their playlists–data is collected and used for niche media targeting.

Facebook does not display or sell standard IAB banner sizes, but instead sells proprietary ad placements including desktop and mobile News Feed ads, right rail ads on desktop and logout screen ads. As Facebook ads products are constantly changing and evolving, the ad placements below are current as of April 2014.

Facebook Ad Formats

Right Rail and News Feed Ads

Right Rail ads are a combination of text and imagery that appear on the right-hand side of the homepage. They may be used to either promote likes of a brand's page or to drive users outside of Facebook to a brand's website.

News Feed ads are stories that are shown to users about their friends' interactions with a brand. They are typically displayed directly within the News Feed and used to promote actions such as share, like, or comment.

Page 44 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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