Digital Advertising Guide

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Complementary Video Ad Units

There are other ad units that have been developed to accompany video content so marketers can boost their visibility on a video page and encourage clicks and conversions. These accompanying placements are often purchased as a package or sponsorship and may include one, or a combination, of the following ad units:

Companion Ads

A companion ad is a standard IAB banner that is shown on the same webpage while a video is playing.

In-stream Banners

In-stream banners are ads that are inserted within publishers' digital video content.

Overlays

An overlay ad is an image or text ad that is shown layered on top of the video while it is playing.

Skins

Skins are customizable and interchangeable background graphics for a webpage or a desktop.

Rails

Rails are wide skyscraper-style ads that line both the right and left side of a webpage.

Sample Pre-Roll and Companion Ad

The image above illustrates a pre-roll and a companion ad.

Page 33 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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