SEO in the AI Era: Make Your Content Work Harder with Multimedia

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.
Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.
Why Multimedia Matters More Than Ever
- AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
- Visual content boosts engagement, which improves SEO signals
- Well-labeled media helps your content appear in image and video search
Smart Ways to Add Multimedia
- Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
- Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
- Embed transcripts: For videos or audio, include searchable transcripts on the page
- Add captions and titles: These help users, improve accessibility, and give AI more context
The Bonus Win? User Experience
A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.
And better UX = longer time on site = better SEO.
Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Need to give your content an upgrade?
At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.
Because your content should do more than sit there.
<< Say Hello >>
Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.
SEO in the AI Era: Make Your Content Work Harder with Multimedia

Download the guide to:
Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.
Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.
Why Multimedia Matters More Than Ever
- AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
- Visual content boosts engagement, which improves SEO signals
- Well-labeled media helps your content appear in image and video search
Smart Ways to Add Multimedia
- Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
- Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
- Embed transcripts: For videos or audio, include searchable transcripts on the page
- Add captions and titles: These help users, improve accessibility, and give AI more context
The Bonus Win? User Experience
A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.
And better UX = longer time on site = better SEO.
Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Need to give your content an upgrade?
At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.
Because your content should do more than sit there.
<< Say Hello >>
Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.
SEO in the AI Era: Make Your Content Work Harder with Multimedia

Download the guide to:
Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.
Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.
Why Multimedia Matters More Than Ever
- AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
- Visual content boosts engagement, which improves SEO signals
- Well-labeled media helps your content appear in image and video search
Smart Ways to Add Multimedia
- Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
- Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
- Embed transcripts: For videos or audio, include searchable transcripts on the page
- Add captions and titles: These help users, improve accessibility, and give AI more context
The Bonus Win? User Experience
A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.
And better UX = longer time on site = better SEO.
Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Need to give your content an upgrade?
At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.
Because your content should do more than sit there.
<< Say Hello >>
Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.
SEO in the AI Era: Make Your Content Work Harder with Multimedia

Key Insights From Our Research
Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.
Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.
Why Multimedia Matters More Than Ever
- AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
- Visual content boosts engagement, which improves SEO signals
- Well-labeled media helps your content appear in image and video search
Smart Ways to Add Multimedia
- Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
- Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
- Embed transcripts: For videos or audio, include searchable transcripts on the page
- Add captions and titles: These help users, improve accessibility, and give AI more context
The Bonus Win? User Experience
A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.
And better UX = longer time on site = better SEO.
Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Need to give your content an upgrade?
At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.
Because your content should do more than sit there.
<< Say Hello >>
Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.
SEO in the AI Era: Make Your Content Work Harder with Multimedia
Get the Complete Whitepaper
SEO in the AI Era: Make Your Content Work Harder with Multimedia
Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.
Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.
Why Multimedia Matters More Than Ever
- AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
- Visual content boosts engagement, which improves SEO signals
- Well-labeled media helps your content appear in image and video search
Smart Ways to Add Multimedia
- Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
- Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
- Embed transcripts: For videos or audio, include searchable transcripts on the page
- Add captions and titles: These help users, improve accessibility, and give AI more context
The Bonus Win? User Experience
A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.
And better UX = longer time on site = better SEO.
Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Need to give your content an upgrade?
At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.
Because your content should do more than sit there.
<< Say Hello >>
Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

SEO in the AI Era: Make Your Content Work Harder with Multimedia
Get the Slides
SEO in the AI Era: Make Your Content Work Harder with Multimedia
Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.
Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.
Why Multimedia Matters More Than Ever
- AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
- Visual content boosts engagement, which improves SEO signals
- Well-labeled media helps your content appear in image and video search
Smart Ways to Add Multimedia
- Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
- Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
- Embed transcripts: For videos or audio, include searchable transcripts on the page
- Add captions and titles: These help users, improve accessibility, and give AI more context
The Bonus Win? User Experience
A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.
And better UX = longer time on site = better SEO.
Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Need to give your content an upgrade?
At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.
Because your content should do more than sit there.
<< Say Hello >>
Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

SEO in the AI Era: Make Your Content Work Harder with Multimedia
