SEO in the AI Era: Make Your Content Work Harder with Multimedia

make-content-multimedia-rich
September 16, 2025
Written by:
Jeff Selig
Edited by:
Tyler Rouwhorst
Fact Checked by:
Kevin Young
Reviewed by:
Kitan Lawson
Adding structured multimedia—like images, videos, and transcripts—helps both users and AI better engage with your content.

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.

Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.

Why Multimedia Matters More Than Ever

  • AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
  • Visual content boosts engagement, which improves SEO signals
  • Well-labeled media helps your content appear in image and video search

Smart Ways to Add Multimedia

  • Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
  • Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
  • Embed transcripts: For videos or audio, include searchable transcripts on the page
  • Add captions and titles: These help users, improve accessibility, and give AI more context

The Bonus Win? User Experience

A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.

And better UX = longer time on site = better SEO.

Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Shape

Need to give your content an upgrade?

At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.

Because your content should do more than sit there.

<< Say Hello >>

Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

SEO in the AI Era: Make Your Content Work Harder with Multimedia

make-content-multimedia-rich
Adding structured multimedia—like images, videos, and transcripts—helps both users and AI better engage with your content.

Download the guide to:

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.

Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.

Why Multimedia Matters More Than Ever

  • AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
  • Visual content boosts engagement, which improves SEO signals
  • Well-labeled media helps your content appear in image and video search

Smart Ways to Add Multimedia

  • Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
  • Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
  • Embed transcripts: For videos or audio, include searchable transcripts on the page
  • Add captions and titles: These help users, improve accessibility, and give AI more context

The Bonus Win? User Experience

A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.

And better UX = longer time on site = better SEO.

Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Shape

Need to give your content an upgrade?

At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.

Because your content should do more than sit there.

<< Say Hello >>

Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

SEO in the AI Era: Make Your Content Work Harder with Multimedia

Adding structured multimedia—like images, videos, and transcripts—helps both users and AI better engage with your content.
make-content-multimedia-rich

Download the guide to:

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.

Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.

Why Multimedia Matters More Than Ever

  • AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
  • Visual content boosts engagement, which improves SEO signals
  • Well-labeled media helps your content appear in image and video search

Smart Ways to Add Multimedia

  • Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
  • Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
  • Embed transcripts: For videos or audio, include searchable transcripts on the page
  • Add captions and titles: These help users, improve accessibility, and give AI more context

The Bonus Win? User Experience

A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.

And better UX = longer time on site = better SEO.

Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Shape

Need to give your content an upgrade?

At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.

Because your content should do more than sit there.

<< Say Hello >>

Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

SEO in the AI Era: Make Your Content Work Harder with Multimedia

Adding structured multimedia—like images, videos, and transcripts—helps both users and AI better engage with your content.
make-content-multimedia-rich

Key Insights From Our Research

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.

Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.

Why Multimedia Matters More Than Ever

  • AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
  • Visual content boosts engagement, which improves SEO signals
  • Well-labeled media helps your content appear in image and video search

Smart Ways to Add Multimedia

  • Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
  • Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
  • Embed transcripts: For videos or audio, include searchable transcripts on the page
  • Add captions and titles: These help users, improve accessibility, and give AI more context

The Bonus Win? User Experience

A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.

And better UX = longer time on site = better SEO.

Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Shape

Need to give your content an upgrade?

At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.

Because your content should do more than sit there.

<< Say Hello >>

Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

SEO in the AI Era: Make Your Content Work Harder with Multimedia

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Organic Media

SEO in the AI Era: Make Your Content Work Harder with Multimedia

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.

Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.

Why Multimedia Matters More Than Ever

  • AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
  • Visual content boosts engagement, which improves SEO signals
  • Well-labeled media helps your content appear in image and video search

Smart Ways to Add Multimedia

  • Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
  • Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
  • Embed transcripts: For videos or audio, include searchable transcripts on the page
  • Add captions and titles: These help users, improve accessibility, and give AI more context

The Bonus Win? User Experience

A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.

And better UX = longer time on site = better SEO.

Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Shape

Need to give your content an upgrade?

At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.

Because your content should do more than sit there.

<< Say Hello >>

Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

make-content-multimedia-rich

SEO in the AI Era: Make Your Content Work Harder with Multimedia

Get the Slides

Fill out the form below to receive the full Webinar directly to your inbox.
Personal Details
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Organic Media

SEO in the AI Era: Make Your Content Work Harder with Multimedia

Text is just the beginning. If you want your content to stand out and show up in AI-driven results, it’s time to think beyond the written word.

Multimedia content—images, videos, charts, even audio—gives both users and AI more to work with. And in an era of multimodal AI (systems that analyze text, visuals, and more together), your content needs to be designed with multiple formats in mind.

Why Multimedia Matters More Than Ever

  • AI tools (like Google’s Gemini or Bing Copilot) analyze and interpret media, not just words
  • Visual content boosts engagement, which improves SEO signals
  • Well-labeled media helps your content appear in image and video search

Smart Ways to Add Multimedia

  • Pair visuals with text: Place images, charts, or videos directly next to relevant sections of copy
  • Use descriptive alt text: Don’t just label an image “photo1.jpg” — say “map of regional office locations”
  • Embed transcripts: For videos or audio, include searchable transcripts on the page
  • Add captions and titles: These help users, improve accessibility, and give AI more context

The Bonus Win? User Experience

A helpful infographic, quick explainer video, or before-and-after photo carousel can make complex topics digestible.

And better UX = longer time on site = better SEO.

Don’t forget schema markup either (we’ll get into that in a later post). It helps search engines understand and showcase your multimedia content more clearly.

Shape

Need to give your content an upgrade?

At Overdrive, we help brands create multimedia-rich experiences that drive engagement, boost SEO, and get picked up by AI tools.

Because your content should do more than sit there.

<< Say Hello >>

Next Up: We’ll tackle the not-so-sexy (but critically important) topic of page speed, image compression, and how to keep your site loading fast enough for both users and AI crawlers.

make-content-multimedia-rich