SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Want AI to quote you? Recommend you? Trust you?
Then you need to speak its language—and that starts with something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Don’t worry, you don’t need to be a technical SEO wizard to understand this. E-E-A-T is just Google’s way (and increasingly, AI’s way) of figuring out if your content is credible, useful, and worthy of sharing.
Let’s Break It Down:
- Experience: Have you actually done the thing you’re writing about? If yes, say so. Share real-world insights, case studies, or even testimonials.
- Expertise: Is your content accurate and thorough? Did someone who knows the topic write or review it? Pro tips: add bylines, credentials, or quotes from subject matter experts.
- Authoritativeness: Do others in your industry trust you? Link to reliable sources, and try to get backlinks from respected sites in your space.
- Trustworthiness: Is your site secure, clear, and transparent? Include contact info, cite your sources, correct errors, and keep your design professional.
Quick Wins for Building E-E-A-T
- Add author bios with real credentials
- Include reviews or testimonials from happy customers
- Cite your sources (and make sure they’re legit)
- Clean up broken links or outdated pages
- Keep your content fresh and relevant
Why It Matters to AI
AI systems are trained to favor content that feels reliable. The better you demonstrate E-E-A-T, the more likely it is that Google’s AI or ChatGPT will surface your content in their answers.
Think of it like this: you’re not just trying to impress users—you’re trying to prove to an AI that you’re the real deal.
Need a hand making your content look credible to AI (and people)?
Overdrive helps brands build trust and authority in the eyes of both users and search engines. Let’s make sure your site is someone AI wants to quote.
<< Say Hello >>
Next Up: In our next post, we’ll show you how to use AI tools more effectively by learning the basics of prompt engineering (don’t worry—we’ll keep it simple and fun).
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Download the guide to:
Want AI to quote you? Recommend you? Trust you?
Then you need to speak its language—and that starts with something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Don’t worry, you don’t need to be a technical SEO wizard to understand this. E-E-A-T is just Google’s way (and increasingly, AI’s way) of figuring out if your content is credible, useful, and worthy of sharing.
Let’s Break It Down:
- Experience: Have you actually done the thing you’re writing about? If yes, say so. Share real-world insights, case studies, or even testimonials.
- Expertise: Is your content accurate and thorough? Did someone who knows the topic write or review it? Pro tips: add bylines, credentials, or quotes from subject matter experts.
- Authoritativeness: Do others in your industry trust you? Link to reliable sources, and try to get backlinks from respected sites in your space.
- Trustworthiness: Is your site secure, clear, and transparent? Include contact info, cite your sources, correct errors, and keep your design professional.
Quick Wins for Building E-E-A-T
- Add author bios with real credentials
- Include reviews or testimonials from happy customers
- Cite your sources (and make sure they’re legit)
- Clean up broken links or outdated pages
- Keep your content fresh and relevant
Why It Matters to AI
AI systems are trained to favor content that feels reliable. The better you demonstrate E-E-A-T, the more likely it is that Google’s AI or ChatGPT will surface your content in their answers.
Think of it like this: you’re not just trying to impress users—you’re trying to prove to an AI that you’re the real deal.
Need a hand making your content look credible to AI (and people)?
Overdrive helps brands build trust and authority in the eyes of both users and search engines. Let’s make sure your site is someone AI wants to quote.
<< Say Hello >>
Next Up: In our next post, we’ll show you how to use AI tools more effectively by learning the basics of prompt engineering (don’t worry—we’ll keep it simple and fun).
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Download the guide to:
Want AI to quote you? Recommend you? Trust you?
Then you need to speak its language—and that starts with something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Don’t worry, you don’t need to be a technical SEO wizard to understand this. E-E-A-T is just Google’s way (and increasingly, AI’s way) of figuring out if your content is credible, useful, and worthy of sharing.
Let’s Break It Down:
- Experience: Have you actually done the thing you’re writing about? If yes, say so. Share real-world insights, case studies, or even testimonials.
- Expertise: Is your content accurate and thorough? Did someone who knows the topic write or review it? Pro tips: add bylines, credentials, or quotes from subject matter experts.
- Authoritativeness: Do others in your industry trust you? Link to reliable sources, and try to get backlinks from respected sites in your space.
- Trustworthiness: Is your site secure, clear, and transparent? Include contact info, cite your sources, correct errors, and keep your design professional.
Quick Wins for Building E-E-A-T
- Add author bios with real credentials
- Include reviews or testimonials from happy customers
- Cite your sources (and make sure they’re legit)
- Clean up broken links or outdated pages
- Keep your content fresh and relevant
Why It Matters to AI
AI systems are trained to favor content that feels reliable. The better you demonstrate E-E-A-T, the more likely it is that Google’s AI or ChatGPT will surface your content in their answers.
Think of it like this: you’re not just trying to impress users—you’re trying to prove to an AI that you’re the real deal.
Need a hand making your content look credible to AI (and people)?
Overdrive helps brands build trust and authority in the eyes of both users and search engines. Let’s make sure your site is someone AI wants to quote.
<< Say Hello >>
Next Up: In our next post, we’ll show you how to use AI tools more effectively by learning the basics of prompt engineering (don’t worry—we’ll keep it simple and fun).
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Key Insights From Our Research
Want AI to quote you? Recommend you? Trust you?
Then you need to speak its language—and that starts with something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Don’t worry, you don’t need to be a technical SEO wizard to understand this. E-E-A-T is just Google’s way (and increasingly, AI’s way) of figuring out if your content is credible, useful, and worthy of sharing.
Let’s Break It Down:
- Experience: Have you actually done the thing you’re writing about? If yes, say so. Share real-world insights, case studies, or even testimonials.
- Expertise: Is your content accurate and thorough? Did someone who knows the topic write or review it? Pro tips: add bylines, credentials, or quotes from subject matter experts.
- Authoritativeness: Do others in your industry trust you? Link to reliable sources, and try to get backlinks from respected sites in your space.
- Trustworthiness: Is your site secure, clear, and transparent? Include contact info, cite your sources, correct errors, and keep your design professional.
Quick Wins for Building E-E-A-T
- Add author bios with real credentials
- Include reviews or testimonials from happy customers
- Cite your sources (and make sure they’re legit)
- Clean up broken links or outdated pages
- Keep your content fresh and relevant
Why It Matters to AI
AI systems are trained to favor content that feels reliable. The better you demonstrate E-E-A-T, the more likely it is that Google’s AI or ChatGPT will surface your content in their answers.
Think of it like this: you’re not just trying to impress users—you’re trying to prove to an AI that you’re the real deal.
Need a hand making your content look credible to AI (and people)?
Overdrive helps brands build trust and authority in the eyes of both users and search engines. Let’s make sure your site is someone AI wants to quote.
<< Say Hello >>
Next Up: In our next post, we’ll show you how to use AI tools more effectively by learning the basics of prompt engineering (don’t worry—we’ll keep it simple and fun).
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Get the Complete Whitepaper
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Want AI to quote you? Recommend you? Trust you?
Then you need to speak its language—and that starts with something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Don’t worry, you don’t need to be a technical SEO wizard to understand this. E-E-A-T is just Google’s way (and increasingly, AI’s way) of figuring out if your content is credible, useful, and worthy of sharing.
Let’s Break It Down:
- Experience: Have you actually done the thing you’re writing about? If yes, say so. Share real-world insights, case studies, or even testimonials.
- Expertise: Is your content accurate and thorough? Did someone who knows the topic write or review it? Pro tips: add bylines, credentials, or quotes from subject matter experts.
- Authoritativeness: Do others in your industry trust you? Link to reliable sources, and try to get backlinks from respected sites in your space.
- Trustworthiness: Is your site secure, clear, and transparent? Include contact info, cite your sources, correct errors, and keep your design professional.
Quick Wins for Building E-E-A-T
- Add author bios with real credentials
- Include reviews or testimonials from happy customers
- Cite your sources (and make sure they’re legit)
- Clean up broken links or outdated pages
- Keep your content fresh and relevant
Why It Matters to AI
AI systems are trained to favor content that feels reliable. The better you demonstrate E-E-A-T, the more likely it is that Google’s AI or ChatGPT will surface your content in their answers.
Think of it like this: you’re not just trying to impress users—you’re trying to prove to an AI that you’re the real deal.
Need a hand making your content look credible to AI (and people)?
Overdrive helps brands build trust and authority in the eyes of both users and search engines. Let’s make sure your site is someone AI wants to quote.
<< Say Hello >>
Next Up: In our next post, we’ll show you how to use AI tools more effectively by learning the basics of prompt engineering (don’t worry—we’ll keep it simple and fun).
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Get the Slides
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
Want AI to quote you? Recommend you? Trust you?
Then you need to speak its language—and that starts with something called E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness.
Don’t worry, you don’t need to be a technical SEO wizard to understand this. E-E-A-T is just Google’s way (and increasingly, AI’s way) of figuring out if your content is credible, useful, and worthy of sharing.
Let’s Break It Down:
- Experience: Have you actually done the thing you’re writing about? If yes, say so. Share real-world insights, case studies, or even testimonials.
- Expertise: Is your content accurate and thorough? Did someone who knows the topic write or review it? Pro tips: add bylines, credentials, or quotes from subject matter experts.
- Authoritativeness: Do others in your industry trust you? Link to reliable sources, and try to get backlinks from respected sites in your space.
- Trustworthiness: Is your site secure, clear, and transparent? Include contact info, cite your sources, correct errors, and keep your design professional.
Quick Wins for Building E-E-A-T
- Add author bios with real credentials
- Include reviews or testimonials from happy customers
- Cite your sources (and make sure they’re legit)
- Clean up broken links or outdated pages
- Keep your content fresh and relevant
Why It Matters to AI
AI systems are trained to favor content that feels reliable. The better you demonstrate E-E-A-T, the more likely it is that Google’s AI or ChatGPT will surface your content in their answers.
Think of it like this: you’re not just trying to impress users—you’re trying to prove to an AI that you’re the real deal.
Need a hand making your content look credible to AI (and people)?
Overdrive helps brands build trust and authority in the eyes of both users and search engines. Let’s make sure your site is someone AI wants to quote.
<< Say Hello >>
Next Up: In our next post, we’ll show you how to use AI tools more effectively by learning the basics of prompt engineering (don’t worry—we’ll keep it simple and fun).
SEO in the AI Era: What AI Looks For (and How to Give It What It Wants)
