Lead Gen Metrics Timeline

Get Overdrive Interactive’s new Lead Gen Metrics Timeline and understand what metrics really matter for lead generation programs. The timeline provides the important metrics needed to truly “close the loop,” marking the journey from spend to MROI (media return on investment).

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Notable features of the Lead Gen Metrics Timeline include:

  • 14 critical lead gen metrics in chronological order from Spend to ROI.
  • Metrics groupings including Media, Conversion, CRM, and ROI.
  • Specific numeric examples of each metric, including Spend, CPM, CPC, CPL, and more!

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