Social Media Marketing

Social Media Marketing Is About Socializing

Most agencies think that doing a one-off sponsorship on Facebook or posting videos to a branded channel on YouTube is social media marketing. However, social media marketing is not just about advertising or having a couple of channels and profiles – social media is about socializing! It is about creating a genuine and lasting presence in the social web that embeds your content and brand into the places where consumers are congregating and sharing. It’s about creating never-ending streams of content that people care about, tapping into their passions and connecting to them in ways that last a lifetime. Ultimately, it is about ROI – traffic, actions, leads, and sales sourced from social media.

Social Interactions Lead to Sales

Overdrive social media marketing creates an engaging and sustaining presence for your brand in the social web where consumers gather and share content. We create rich streams of content connecting your brand with your audience’s passions, and then we track, measure, and report on traffic, actions, leads, and sales.

Social Planning and Strategy Build Brand Engagement

Overdrive helps companies benefit from the possibilities of social media, integrating their goals, strategies, and tactics into a cohesive, compliant plan. Each client’s social presence is built on content, offers, and design true to the identity of the brand. End-to-end channel design and ongoing maintenance focus on the sites that matter most to the brand’s target audience.

Creating Rich Brand Experiences on Social Platforms

Our creative and technology teams transform standard profiles and channels into high-impact, multimedia, immersive brand experiences that engage users in the places where they spend time online. Our social media specialists get to know your brand, products, category, and customers so they can tweet, post, and create streams of content your audience will seek out, like, and share. Our programs build lasting connections with consumers and prospects to engage with your brand.

1001 Digital and Social Media Marketing Skills

Digital marketing, and especially social media, requires thousands of different tasks and tactics that need a vast array of skills and technologies.Overdrive clients get a team that can provide the many digital marketing tasks no single person or department could provide without a full digital agency of creative, content, and tech people behind them. Our teams complement our clients’ resident capabilities and help them overcome their internal bandwidth constraints.

Our social media marketing expertise allows clients to instantly tap into services that include but are certainly not limited to:

  • Social planning & strategy
  • Social channel development
  • Social channel & profile maintenance
  • Social content development
  • Follower & fan acquisition
  • Social media tracking and reporting
  • Social promotions & contests
  • LinkedIn Group Management
  • Facebook Live Events
  • Facebook Group Admin
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