Advertising

Tips for Successful Twitter Campaigns

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It’s the season to tweet! If you’re advertising on Twitter this holiday season (and you should be; according to eMarketer, social sites will be a major focus for US online advertisers this holiday season), you might be wondering exactly what you need to do maximize your Twitter campaign. Here are our some of our Tips…

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Advertising

Overdrive Interactive’s Future M Discount Code

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Overdrive Interactive is excited to host a session at this year’s FutureM in Boston! Our event is called The Next Generation of Rich Media and it is scheduled for Thursday, October 25, at 12:30pm-2:30pm at Microsoft’s New England Research and Development Center. FutureM brings a one-of-a-kind experience to marketing and media trendsetters by debating the cutting-edge…

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Advertising

Men Buy Fabric Softener?

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Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half of their consumers when they come out with campaigns that unintentionally insult one of the genders, and that the “Mr. Mom” male audience has been…

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Advertising

Overdrive Event at Future M

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Overdrive will be part of Future M this coming fall.  On October 25, Overdrive will host a session called The Next Generation of Rich Media with a panel featuring some of the industry’s leading rich media experts. Rich media has revolutionized the way users interact with advertising content, and it is an ever-evolving medium. The…

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Advertising

The Elements of Leadership

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The Ad Club opened the conversation around its Annual Women’s Leadership Forum with this: We believe it’s no coincidence that the first two letters of the word FEMALE also represent the periodic element of iron. Iron. Right away I knew that the event will highlight strong and empowered women – and I was right. I…

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Overdrive

Some of our Favorite Lunch Spots

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So you know what we like. We like infographics. Reading and writing whitepapers. Hosting and attending webinars. We like you liking us. Do you also want to know what we like to eat? No? Okay, well we’ll tell you anyway… We put together this little Lay of the (Lunch) Land guide for new employees, but…

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Advertising

New Ads Specs for Facebook Ads

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Facebook ads are getting a face lift starting Wednesday, February 29th. And by face lift, I mean they are getting tighter, but should still look roughly the same. According to Facebook, there will be new ad specs for the Premium and Marketplace Ads:  “As part of the upgrade, the copy in all newly submitted ads…

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