Overdrive will be part of Future M this coming fall. On October 25, Overdrive will host a session called The Next Generation of Rich Media with a panel featuring some of the industry’s leading rich media experts.
Rich media has revolutionized the way users interact with advertising content, and it is an ever-evolving medium. The speakers at Next Generation are rich media pioneers who will offer a glimpse into future rich media possibilities as well as provide tangible ideas that marketers can implement for successful campaigns.
FutureM is an annual event that brings together national marketers, media, and technology innovators to discuss and celebrate the future of Marketing. It is created by the Massachusetts Innovation & Technology Exchange (MITX), a non-profit trade association for the digital marketing and internet business industry.
Overdrive’s session is scheduled for Thursday, October 25, at 12:30pm-2:30pm at Microsoft’s New England Research and Development Center. The hashtag for the event is #FutureMedia.