Advertising

Mobile Advertising in Plain English

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For those unfamiliar with the mobile advertising, the IAB recently released a mobile media buying guide for advertisers and agencies covering topics such as the mobile ecosystem, key mobile ad terms, shortcode campaigns and example of various mobile ad executions. This booklet contains everything one would need to get their first mobile campaign up and…

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Advertising

YouTube Masthead Goes UG

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There have been a lot of buzz recently about Sprint’s user-generated “Human Clock” which will launch this week on YouTube. The ad, which supports Sprint’s “Now Network,” will feature videos of people holding up one number that will be strung together similar to a clock. “For example, at 12:09 the ad would display four people,…

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Advertising

Listening to your Consumers

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Tropicana found out the hard way that consumers who are passionate about the brand, will talk about the brand; and it’s not always in the most positive light. In January, Tropicana launched a new packaging design for its Tropicana Pure Premium orange juice. Previously, the design featured an orange with a straw sticking out. The…

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Advertising

Paying Less for More Buzz

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Miller High Life is approaching the Super Bowl in a unique way this year. Instead of committing $3 million for a 30-second spot, the beer company will be airing a one-second ad, known as a “blink,” for a fraction of the price. The commercial will feature actor Windell Middlebrooks who has been the spokesperson for…

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Social Media

The Bright Lights and Technology of Broadway

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In an attempt to boost awareness and ticket sales, Broadway productions have turned to the internet to connect with audiences through social media marketing. Broadway musical websites typcially feature bios on the stars, summary of the storyline, and the option to purchase tickets. However, after the November 2007 stagehand strike, ticket sales dipped from the…

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Advertising

Spreading Holiday Cheer

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TV holiday ads such as the ever-popular (and frequently aired) Kay Jewelers signify for me the start of the holiday season. So as advertisers turn their marketing efforts from traditional advertising to online advertising, advertisers have turned to viral ads to spread holiday cheer, and their brand. I read an article today on PromotionWorld.com, which…

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