Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Ad Exchanges

An ad exchange is an open-bid marketplace where premium publishers and ad networks sell their remnant and unsold inventory. Buying inventory from an ad exchange allows marketers to expand their reach beyond what ad networks can offer while still allowing them to buy ad space from multiple publishers through a single partner. Ad exchange inventory is sold at market price through an auction model, also known as real-time bidding (RTB).

Sample Ad Exchanges

Popular ad exchanges include, but are not limited to:

THE RUBICON PROJECTwww.rubiconproject.com
SITESCOUTwww.sitescout.com
ADBRITEwww.adbrite.com
PUBMATICwww.pubmatic.com
YAHOO! AD EXCHANGEwww.advertising.yahoo.com
DOUBLECLICKwww.google.com/doubleclick
MICROSOFT ADVERTISINGwww.advertising.microsoft.com/exchange
ADAP.TVwww.adap.tv
OPENXwww.openx.com
SOVRNwww.lijit.com
APPNEXUSwww.appnexus.com
IMPROVE DIGITALwww.improvedigital.com
PULSEPOINTwww.contextweb.com
Page 23 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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