Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Page 46 of 73
 

Twitter

Like Facebook, Twitter does not display or sell standard IAB banner sizes. It too offers niche targeting tactics based on its rich registration and volunteered data, which includes tweet topics and other users followed. Twitter sells proprietary ad placements including promoted accounts, promoted tweets, and promoted trends. The ad formats outlined below are accurate as of April 14, 2014, and are expected to change over time as new and improved ad products are developed.

Twitter Ad Formats

Page 46 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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