Join Overdrive for a free 15-Minute Webinar with our Director of Social Media, Ja-Naé Duane, and Social Media Strategist, Jill Jankowski, as they explain in detail the changes to the Facebook brand pages and the new best practices for companies.
While social media integration nothing new, this week Sports Illustrated (SI) took did something that in my opinion took the integration of social and traditional media to an entirely new level. They decided to feature their own branded hash tag, #silinsanity, right on the cover of the February 20th issue featuring Jeremy Lin
During a client meeting recently the topic of print advertising came up and this client said something that really made me rethink and reassess the value of print advertising. The statement was as follows:
“Not everyone will read your ad, but if they do, reward them”
As marketers we have more often than not become conditioned to the fact that if you want leads, you can’t have a strategy that is aimed at garnering awareness and if your goal is awareness; you can’t have a strategy aimed at garnering leads.
Well, I’d like to argue that this is a roadblock that can be passed. In short, you can have an awareness strategy that is rooted in lead generation. More specifically, you can still generate leads via non-gated assets.
Instead of just saying goodbye, I’d like to propose four different ways companies could look to leverage their Thank You pages and therefore the value associated with the “engaged user”.
Overdrive Interactive’s Harley-Davidson Military Appreciation YouTube Masthead Banner has been selected as an Official Honoree for the Rich Media: B to C category in The 15th Annual Webby Awards.
So why is it that companies are choosing to invest so much in the marathon these days? Is it because they have a love of running? Well, yes, they certainly are supportive. But more importantly it’s because they love runners, marathon runners, specifically.
In developing a paid search program, it’s not uncommon to spend 99% of your energy focusing on those who “might” be interested in your product/brand and only 1% on those who are “definitively” interested in your product/brand.