Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

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Desktop/Laptop Display

Overview

Within the industry, "Display" typically means banner advertising or other forms of graphical imagery and text used to advertise on a webpage. Display comes in a variety of sizes and formats, with different methods for purchasing, serving, and reporting. It is a complex and ever-changing medium, which makes it challenging to keep up with the constant innovation and the universe of options.

Below are examples of the most commonly purchased Display ad units according to the Interactive Advertising Bureau (IAB). These sizes may be found on desktop, laptop or tablet devices.

Page 4 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

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