Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 
Page 5 of 73
 

Sizes

Standard IAB Sizes

Standard banner sizes were defined by the Internet Advertising Bureau (IAB) to enable marketers to simultaneously work with multiple media partners. With standardized size requirements, advertisers are able to produce one set of banners for all their media partners. Standardization also enables ad networks to serve banners across many websites, since the vast majority of websites voluntarily adhere to these IAB sizes. You can learn more about the IAB at IAB.net.

The banners above are the most commonly produced and distributed sizes.
Visit http://www.iab.net for more information.

Page 5 of 73
 

Digital Advertising Guide

The Complete Guide for Today's Digital Marketer

Download Now
 

Knowledge Center

Learn. Share. Succeed.