Paid Search Management

Cracking the PPC Success Code
The PPC Success Code is the right combination of keywords, ad copy, targeting options, landing page creative, offers, tracking technology and reporting methodology.

Components of Success
While selecting the right keywords and surgically managing bid levels based on conversion rates is a huge part of a programs performance, those factors are not the only components in a search program that determine success. A program's success can be equally dependent, and in some cases more dependent, on the competitiveness of your keyword ad copy and the landing page destination of your clicks. Changing bids and keywords only helps so much if your site and destination landing pages are not also being tested, tracked and optimized.

Paid Search/PPC Management Partner
We have the experience, expertise, technology and methodology to help your company discover what combination of keywords, ads, bid levels, targeting selects and landing page creative will produce the highest ROI from your PPC program.

End-to-End Program Optimization
Our search managers model and optimize every step in the program by testing, tracking and analyzing all the components that contribute to the program's success. So our focus goes well beyond simple keyword selection, bidding and tracking. We create all the components needed to deploy a profitable program and analyze the whole path to success. From search behavior and impressions, to landing pages and online conversions, to post conversion actions and revenue – we cover it all.

Lead/Conversion Source Tracking and Labeling
Our post-conversion analysis of leads, facilitated through our proprietary patent-pending Lead Source Labeling technology, allows us to optimize lead quality as well as lead quantity. Lead Source Labeling technology is critical because at the end of the day the main success metric for our programs is not cost per lead but sales and return on investment.

Put Overdrive to Work for Your Company
Want to know more about our methodology and technology? Click here to set up a capabilities presentation. We'll show real life examples of how our tactics resulted in success for our clients.