Paid Search Management Service

Cracking the PPC Management Success Code
The PPC Success Code is the right combination of keywords, ad copy, targeting options, landing page creative, offers, tracking technology and reporting methodology.

Components of Successful PPC Campaign
While selecting the right keywords and surgically managing PPC bid levels based on conversion rates is a huge part of a program's performance, those factors are not the only components in a search program that determine success. A paid search program's success can be equally dependent, and in some cases more dependent, on the competitiveness of your keyword ad copy and the landing page destination of your clicks. Changing bids and keywords only helps your paid search campaign so much if your site and destination landing pages are also being tested, tracked and optimized.

Paid Search/PPC Management Partner
Our paid search management team has the experience, expertise, technology and methodology to help your company discover what combination of keywords, ads, bid levels, targeting selects and landing page creative will produce the highest ROI for your online marketing program.

End-to-End Paid Search Optimization
Our PPC managers model and optimize every step in the pay per click program by testing, tracking and analyzing all the components that contribute to the program's success. Our focus goes well beyond simple keyword selection, bidding and tracking. We create all the components needed to deploy a profitable paid search program and analyze the whole path to success. From search behavior and impressions, to landing page optimizations and online conversions, to post conversion actions and ROI – we cover it all.

Lead Generation and Conversion Source - Tracking and Labeling
Our post-conversion lead generation analysis, facilitated by our proprietary patent-pending Lead Generation Source Labeling technology, allows us to optimize paid search lead quality and quantity. Lead Source Labeling technology is critical because at the end of the day the main success metric for our programs is not cost per lead but sales and return on investment.

Put Overdrive to Work for Your Company
Want to know more about our methodology and technology? Click here or call 617-254-5000 to set up a capabilities presentation. We'll show real life examples of how our tactics resulted in success for our clients.