About Overdrive Interactive

Overdrive is for clients who want performance right now. Clients who want programs that drive sales today while also building value and brand awareness for tomorrow. Clients who don't just want to survive in today's competitive online business climate, but want to truly innovate, transform and thrive. Clients who want to leave the fluff in a jar and focus their efforts and investments on digital marketing that drives real and measurable ROI.

Overdrive possesses the strategic, creative and technical abilities necessary to deliver this kind of performance. From proven multi-channel online marketing programs to complete corporate branding and marketing we have the skills and experience to make things happen and make them happen fast!

That's why we offer proven, performance-based online marketing strategies and tactics that start delivering results right now, while building profitable customer relationships that add real equity over time. Take a few moments to explore our case studies and services – then get in touch!

Our Awards

Overdrive Interactive

Interactive Agency of the Year

Zipcar Paid Search Program

Best Use of Targeting

North Shore Medical Center Search Marketing (SEM or SEO)

Best Of Show | Interactive Search

Harley-Davidson Paid Search Marketing

Best Use of Search

Progress Software Brand Awareness Campaign

Best Computer: Software Online Campaign, Best Technology Online Campaign

AAA Fall Travel Partner Campaign

Best Travel Rich Media

MathWorks MATLAB R2014b Release

Best Computer – Software Online Ad

John Hancock Twitter Campaign

Gold | Interactive Category

Bright Horizons Search Marketing (SEM or SEO)

Gold | Interactive Category

See All Our Awards

Leadership

Harry J. Gold

Founder and CEO

Harry started his online career in 1993 and since then he has been at the forefront in developing successful online programs for various agencies and Fortune 500 companies.

In 2001 Harry and his partners started Overdrive Interactive. As the architect behind Overdrive's digital programs, Harry's primary mission is to create innovative marketing programs that really work and make sure that the best practices and technologies that drive success are continually blended into the culture and methods of the agency. What excites Harry is the knowledge that Overdrive's collaborative environment has created a company of online marketing experts who all drive success for the clients they serve.

Harry is also a frequent lecturer on search engine marketing, social media and online media for The American Marketing Association, The Association of National Advertisers, The New England Direct Marketing Association, Mediabistro, Search Engine Strategies, Harvard University and more. He is also an expert columnist for ClickZ and was voted the New England Direct Marketer of the Year in 2016.

When Harry is not preaching the virtues of digital marketing to the world you will probably find him on the shores of Gloucester, Massachusetts fishing for stripers or tending to his lobster pots.

Ty Velde

Founder and Director, Client Services

As the Director of Client Services at Overdrive, Ty has leveraged over 15 years of experience to establish both the strategic vision and philosophy for the client service team. Ty is a strategic thinker who prides himself on bringing valued marketing knowledge to the table in order to effectively guide our clients in today's competitive and challenging online marketing environment. This is accomplished by identifying strategic opportunities within our clients' core businesses, consistently presenting new ideas and solutions to accomplish them, and ultimately working with clients to establish a strategic vision for their business.

All of this enables our clients to stay one step ahead of the competition. Therefore, while "client service" is the bedrock of Ty's vision and philosophy it is through client "partnership" and "leadership" that Ty ultimately achieves the most success for Overdrive's clients.

Having just finished his twelfth consecutive Boston Marathon and twenty-fifth marathon overall, Ty understands the meaning of commitment and dedication and it carries through to his clients.

Andrew Abrahams

Founder and Director, Interactive Services

Andrew started his career over 20 years ago working at Interactive Promotions and went on to hold high level development posts at some of Boston's top agencies. He specializes in delivering digital development and creative services in the agency environment and has launched countless websites, applications and creative campaigns throughout his career.

Andrew has built websites, applications and ad units for some of the world’s biggest brands and his projects have won dozens of industry awards. His knowledge of programming languages and digital technologies spans across the realms of social, mobile and media and his work provides the key creative communications and online destinations for Overdrive’s integrated digital programs.

At the core of Andrew’s abilities is an uncanny ability to transform client needs and marketing objectives into elegant and pragmatic technology solutions. His work is not just creative; it’s functional and designed to deliver measurable results. His team’s websites, applications and multi-media ad units are built to make people say "wow" when they see the front end and "excellent" when they learn what powers the backend. His work builds brands, encourages engagements, drives conversions, ensures reliability and is core to creating success for Overdrive’s clients.

When Andrew is not working on inventive ideas for his clients, he is spending time in Boston with his wife and very active son.

Account Leadership

Strategic Marketing Services

At Overdrive, strategic marketing is driven by our leadership-oriented approach to client and account service. Client service is a value, philosophy and commitment that runs throughout our agency. Regardless of their job or department, everyone in our company plays an important role in serving clients. From account managers, to creatives, to administrators, everyone at Overdrive is constantly looking for ways to improve the strategic position and success of our clients. The net result is smart, innovative and successful marketing solutions for our clients.

The Way We Think

While everyone at Overdrive is dedicated to client service, we realize that clients need a primary contact or leader who can drive the process and provide accountability.

To exceed our client's expectations, we embrace a philosophy we have branded as Account Leadership. This philosophy encourages us to think of ourselves as leaders, not just service providers. Account Leadership means that it is our responsibility to partner with and lead our clients through today's ever more confusing and challenging marketing environment. This is accomplished by taking a leadership oriented approach to client service by bringing to the table a constant stream of new ideas, innovative solutions and fresh marketing opportunities.

Effective communication is a critical element of Account Leadership and to ensuring client success. You can count on your Overdrive account service team to communicate and advocate your needs throughout the agency. They manage all of your programs and projects within the agency to be accomplished on time, on budget and with no surprises.

Digital Case Studies

View our case studies