Content Creation & Marketing
Content That Drives ROI
While you see content everywhere today, content that actually drives ROI is much harder to find. In a digital world awash with blog posts, eBooks, infographics, and video, it takes deep expertise to create content that breaks through, gets consumed and moves your audiences toward conversion. From your brand storytelling on social to your offers in demand generation and nurture campaigns, Overdrive’s content marketing specialists understand how to develop and market content that drives revenue across the entire marketing landscape.
Creating Content Your Audience Wants and Needs
The biggest mistake that most content marketers make: creating content based on what they want to say rather than what their prospects want to consume. That’s why, when starting a content marketing assignment, we drill down on your audiences, their pain points and aspirations, and what they need in order to improve their everyday lives and careers. Only then do we begin to think about titles and types of content that will address the needs of each audience persona, and the best way to package that information for their consumption.
Producing Content That Gets Consumed
- Lightweight. Content must be easily produced and easily consumed.
- Portable. Content must be able to be shared easily, printed on paper, tweeted as a link, or emailed as a PDF.
- Timeless. Or it must at least have a shelf life that allows you to get a greater return on your investment.
- Repeatable. Ideal content can be versioned multiple times or re-issued annually to help reduce costs and improve brand awareness.
- Versatile. The best content can be integrated into a variety of campaigns – social, lead gen, retention, brand awareness, nurture, and more.
Measuring the Success Of Every Blog Post, Video And Infographic
The most creative marketing content on the web is worth nothing if can’t convert leads to customers and show demonstrable and measurable ROI. That’s why we bake metrics and measurement into the content marketing process from day 1. With our detailed reporting tools, you’ll understand exactly how your content was consumed and shared, how many leads and sales it generated – and how much each click and conversion cost you.
Choosing The Right Content For Your Audience
Matching the right type of content to audience pain points and distribution channels is the key to successful content marketing. Our team produces a broad range of highly effective content that includes:
- Case studies
- Email Newsletters
- GIFs and memes
- How-To guides
- Original research
- Quizzes and polls
- Social media streams
- Use case scenarios
- Video – short form and long form
1001 Content Development Tasks
- Market research
- Building audience personas
- Copywriting and editing
- Graphic design
Let’s Talk About How Overdrive Content Marketing Services Can Help You
Fill out the form or call our Boston office at 617-254-5000 to set up a content marketing capabilities presentation. We’ll show you real-life examples of how our content marketing tactics have resulted in success for our clients.