Branding Campaign


Iora came to Overdrive to put together a primary message campaign focused on their target audience of 65+ year olds on Medicare in order to drive growth and create a community of care for elders.

  • Paid Search Management
  • Remarketing Display
  • White Hat Search Engine Optimization
  • Landing Design Development
  • Conversion Path Optimization
  • Banner Creative

Concept: Caring Together

Instead of the old model of looking at a patient symptom-by-symptom, this concept positioned Iora as the answer to the whole health care question, specifically, Medicare patients.

Concept: Giving Health A Heart

The second concept presented in this campaign focused on Iora’s unique positioning of having offices that were specifically built and set up to accommodate elder patients and those with mobility issues.

Concept: Caring Together

Iora is laser-focused on seniors on Medicare, and so, this concept was all about putting the metaphorical spotlight on the patient and how Iora’s doctors, office design, and approach to health is made for their singular audience’s needs.

Ads in environment

The bright color palette used from Iora’s brand guidelines made the ads stand out on popular online properties visited by the target audience.

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