Integrated Digital Marketing

Summary

Specializing in log data observability, Coralogix first leveraged Overdrive to put together a nurture campaign to support paid search efforts. Since the initial campaign creation, Overdrive has also designed and developed additional campaigns for events and new asset launches.

Customer Journey Mapping
Account-Based Marketing
Paid Search Marketing (SEM)
Media Planning and Management
Nurture Campaign Development
Ad Creative Development
Paid Social Marketing
Landing Page Design and Development
Campaign Tracking and Analytics

Customer Journey

Overdrive planned and wireframed Coralogix’s end-to-end customer journey from the first ad impression to the last email, and built all its required components in one shot.

End-to-End Media Management

Overdrive developed a comprehensive media plan that identified high-value site direct media properties and a programmatic approach. This ensured Coralogix’s presence around key content based on user intent.

Account Based Marketing: Four Steps to Success

Overdrive implemented an enterprise-scale ABM program, utilizing its four steps to success program:

Define your target audience.
Reach your target audience.
Nurture your target audience with display and email.
Measure leads, opportunities, and pipeline influence.

Get the ABM Four Steps to Success Infographic

Paid Search

Overdrive launched a comprehensive paid search program, coupled with the design and development of conversion-optimized paid search landing pages, which resulted in significantly increased conversion rates and ROI. In preparation, Overdrive assessed the following:

Previous program history
High-value keywords
Ad text optimization
Program history tracking

Core Campaign – Display Ad Creative

Highly visually, engaging banners were developed to capture attention and drive action. These banners were deployed across high-value online properties that the target audience occupied.

Core Campaign – Paid Social Media

Overdrive expanded the reach of this campaign by creating a series of paid LinkedIn posts targeted to their ideal audience on the platform.

Core Campaign – Nurture Emails

Nurture emails were designed to entice prospects into downloading the asset, while also leading them down the sales funnel toward getting a demo.

Core Campaign – Landing Pages

Overdrive designed and developed copy for five landing page templates that complemented each other in design, creating a unified experience that heavily reinforced their main creative element to emphasize: their dashboard.

Ongoing Asset Promotion

Finally, Overdrive created sets of landing pages, emails, social promotion, and digital banners to promote assets as they are developed and launched.

Event Promotion: Observability Cocktail Streaming Event

A series of LinkedIn paid ads, email, and landing page were created to motivate sign-ups for Coralogix streaming event on observability.

Event Promotion: Masters Promotion

In order to drive free trials, Overdrive created a landing page, nurture email, and social ads for Coralogix’s promotion prospects to win a new driver once their data started flowing through their platform.

Event Promotion: AWS Summit

As an event with multiple dates, a landing page was created with all the dates outlined, and without for individual events. Paid LinkedIn posts were developed to promote the event locations and dates, with visuals matching the Coralogix event booth.

Dashboard and Analytics

Overdrive created custom dashboards to ensure accurate tracking and segmentation of data in order to facilitate maximum insight into both paid and organic campaigns

Success!

+343%

Conversion Rate

-73%

Cost Per Lead