September 2007

Overdrive Interactive Receives 2007 WebAward for Symmetricom Web Site

by Andrew Abrahams September 27, 2007

Overdrive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, announced that the web site the firm designed and developed, http://ngn.symmetricom.com/, has been awarded a 2007 WebAward in…

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The Rise of Online Video Ads

by Harry Gold September 18, 2007

A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA)/William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as…

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Performance Media Planning and Buying, Part 2: Paying for Leads and Actions

by Harry Gold September 4, 2007

The first part of this column covers the opportunity represented by performance-based buying: how it’s different from affiliate channels, how to think about leads and actions from a qualitative standpoint, what data hygiene methods and technologies the properties you deal…

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