Development

Overdrive Interactive Receives 2007 WebAward for Symmetricom Web Site

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Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition as well as website development, announced that the web site the firm designed and developed, http://ngn.symmetricom.com/, has been awarded a 2007 WebAward in the B2B Standard of Excellence and Telecommunication Standard of Excellence categories. Founded by the…

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The Rise of Online Video Ads

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A while back, I examined an interesting Chicago Interactive Marketing Association (CIMA)/William Blair study showing that rich media growth had outstripped search for the first time and that much of the growth was driven by traditional big-brand advertisers, such as those in auto and finance. Why is rich media drawing big brands and big dollars…

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Performance Media Planning and Buying, Part 2: Paying for Leads and Actions

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The first part of this column covers the opportunity represented by performance-based buying: how it’s different from affiliate channels, how to think about leads and actions from a qualitative standpoint, what data hygiene methods and technologies the properties you deal with should be using, and musts to avoid, such as properties using malware, spyware, and…

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