Boston SEO

SEO over-optimization

Google On “Over-Optimization”

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Google’s Gary Illyes announced this week that he was looking for topics for a post that would seek to debunk some of the myths that exist in the SEO community. Because Google’s algorithm is kind of a black box, they’re rarely 100% clear in explaining how it works. People like Illyes, his colleague John Mueller,…

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Easter egg in SEO

SEO Easter Egg of the Week

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One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they didn’t make the mistake of carrying over a file that disallows search engine spiders from…

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Google Introduces Property Sets for Search Console

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Google Search Console (formerly known as Webmaster Tools) has always required that a site, which it refers to as a “property,” have a specific URL. Rather than setting up a property as domain.com, you had to specify http://www.domain.com, http://domain.com, https://www.domain.com, http://sub.domain.com, etc. This meant that if you changed the default URL of a site, from…

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