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SEO Easter Egg of the Week

One of our clients published a major update to their site this week. One of the first things I check when what had been a dev site goes live is the robots.txt file, because I want to make sure they didn’t make the mistake of carrying over a file that disallows search engine spiders from crawling the entire site (it’s a pretty common error).

As it turns out, they didn’t make that mistake. They did, however, add a group of three disallow directives that I thought were worthy of note:

robots.txt file

The company’s devs added a reference to Asimov’s Three Laws of Robotics. Geek culture FTW.


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Dev Tool:

Request: blog/seo-easter-egg-of-the-week
Matched Rewrite Rule: blog/([^/]+)/?$
Matched Rewrite Query: post_type=post&name=seo-easter-egg-of-the-week
Loaded Template: single.php