Twitter recently unveiled a new feature that allows users to view trending topics according to city or country.
Prior to the update, Twitter users were only able to see major topics of discussion worldwide on Twitter. With more localized trending topics, users can track trends more relevant to themselves (for example, the Celtics, for Boston residents) as well as note the differences in how various areas of the world perceive a major event.
Currently, the feature is only available for major cities and countries, but Twitter is working on adding more locations.
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It’s a proven, age-old...
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Overdrive Interactive — Online and Search Engine Marketing
Based in Boston, Massachusetts, Overdrive Interactive's search engine marketing and online media and advertising programs allow our clients to quickly and efficiently open as well as widen their online marketing and branding channels using a full spectrum of online marketing strategies and tactics. Our core services include paid search management, ethical organic search engine optimization, online media planning and buying, campaign measurement, and all online creative production services that support those programs. (Banner creative, rich media production, landing page development, mini-site and micro-site development, and full-on website development).
Search Engine Optimization and Paid Search Management
One of the services we are known best for in Boston and around the country — and what has created much of our clients' success — is our paid search management and natural search engine optimization services. Our dedicated SEO and PPC management staff apply the expertise, technology, and consistent focus that companies need to build and maintain a commanding presence in these critical environments. Coupled with our creative services, we turn Internet traffic into solid leads, sales, and brand perceptions that truly drive sales and measurable growth.
Online Media Planning, Online Media Buying, and Online Media Management
Our second core offering from our Boston headquarters is providing companies with a full complement of services that they need to launch, maintain, and optimize their online media and online advertising campaigns. Whether for a lead-generation program or an online branding campaign, Overdrive Interactive has the staff and technology solution to make things happen quickly and efficiently with the best possible outcome. Our online advertising services include online media planning, online media buying, online media management, banner serving and tracking, campaign measurement and reporting, and optimization. We can deploy campaigns using standard banners, rich media, video, content integration, along with all our other effective, integrated service offerings.