Twitter recently unveiled a new feature that allows users to view trending topics according to city or country.
Prior to the update, Twitter users were only able to see major topics of discussion worldwide on Twitter. With more localized trending topics, users can track trends more relevant to themselves (for example, the Celtics, for Boston residents) as well as note the differences in how various areas of the world perceive a major event.
Currently, the feature is only available for major cities and countries, but Twitter is working on adding more locations.
It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel.
What this means is that when people search for your brand's website using Google, they will now see more information than just your company name, description, logo and recent posts on Google+. Google’s algorithms will also...
As ubiquitous as social media in this day and age, more people are turning an apathetic ear to what brands have to say rather than hanging on their every word on these channels.
That shouldn’t come as a shock to you, though.
After all, like...