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College Students Still Appreciate Facebook

Though statistics have proven Facebook’s fastest growing audience is primarily older generations, Facebook continues to keep its cool among college students, according to an Anderson Analytics survey.

Facebook is the favorite website among college students in 2009, with almost 28% listing the social network site as their top choice. This is a large increase since 2005, when only 8.2% of college students picked Facebook as their top website. Only 6.3% of students chose Google, which came in second, as their favorite website of all.

Though websites and word-of-mouth are two of the most popular ways to obtain product information, social networks prove to be valuable information sources as well. Fifty-eight percent of females and 44% of males obtain product information from social networking sites such as Facebook.

Source: eMarketer; December 15, 2009

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