According to marketing pros, social media has found success as adoption and awareness continue an upward trend. A majority of companies have reported to be familiar with social networking, with ninety-one percent using at least one social media tool in 2009.
Social networking and blogging have shown impressive growth in 2009, by 80% and 45% respectively. Twitter has also shown strong growth in 2009, although reports from 2007 and 2008 are not available.
Wikis, blogs and social networks have topped the list of types of social media tools companies have successfully adopted. These companies were primarily using social media to measure hits, comments, leads or sales.
Source: eMarketer; December 2, 2009