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Driving Forward > Digital Marketing Blog

Social News bit: Facebook Expands "Connect" app

October 2
Facebook announced expansions to its Facebook Connect application this week, introducing the Facebook Connect Wizard, which will make it simpler for non-developers to add the service to their sites. Additionally, it announced Translations for Facebook Connect, a language translation service capable of working in 65 different languages, and Playground for Facebook Connect, which provides code samples with which site owners can experiment with Connect’s integration capabilities.

Facebook continues its march towards total Web takeover (positioning its Translations as a competitor to the Google language tool), and making Facebook Connect more accessible to companies and websites that don’t employ large developer teams will allow smaller businesses to increase their social media presence by building communities of Facebook users and helping them interact with the company and with one another.

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