Over the past week or so many sources have been speculating on the addition of video to the popular photo sharing application, Instagram. Well, today it was officially announced on the Instagram blog that available for download is a new version of Instagram with video recording capabilities.
The new feature allows up to fifteen seconds of recording through the Instagram camera. Additionally there are thirteen different filters to enhance one’s creations. The feature has been seamlessly integrated into Instagram’s simplistic design and only requires a press of a video mode button.
This is an interesting move on Instagram’s part, but not entirely surprising. The application is loved by many and applauded for its simplistic representation of beautiful images. However, with applications like Vine gaining huge traction in the social sphere, it is understandable why Instagram wants to stay relevant and keep up with competitors. I for one am excited about the new capabilities offered by the new announcement and am interested to see how brands incorporate this into their current marketing structure.
Check out the full announcement and promotional video on the Instagram blog.