Competitor Gap Analysis

A competitor gap analysis is a strategic tool that identifies areas where your competitors are outperforming you and vice versa. It’s a valuable method for understanding your competitive landscape and identifying opportunities for improvement. 


Tips for Conducting Competitor Gap Analysis: 


      1. Identify your major competitors and their strengths and weaknesses (consider a SWOT analysis). 
      2. Delve into their product offerings, marketing strategies, customer service, etc. 
      3. Use the insights gained to improve your strategies and offerings, filling the gaps where your competitors are lacking. 


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