Data Benchmarking

Data benchmarking is the practice of comparing your business’s performance metrics to industry standards or best practices and comparing your business to competitors’. It’s a key component of performance management, highlighting areas for improvement and tracking progress over time. 


Tips for effective Data Benchmarking : 

    1. Utilize reliable analytics tools to track your KPIs accurately. 
    2. Stay up-to-date with tracking platforms’ changes and often monitor for outages or suspicious data fluctuations that could indicate tracking issues. 
    3. Regularly review and update your KPIs to ensure they align with your evolving business goals. 
    4. Foster a data-driven culture in your team, training them on how to interpret and use the data effectively. 

Overdrive can help you benchmark and set up your dashboard so that you can align your website traffic data with your search efforts.  Talk to one of Overdrive’s SEO experts. Click to Contact Us.

This definition is part of the Enterprise SEO Ops Map. Get your PDF map with links here.

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