Website Structure Optimization

Website structure optimization involves refining the layout and organization of your website to enhance user experience and SEO. A well-structured website makes it easier for users to navigate and for search engines to crawl and index. 


Tips for optimizing Website Structure: 

  1. Use a logical and intuitive site hierarchy that makes navigation easy for users. 
  2. Implement a clean and user-friendly navigation menu that guides users to the information they want. Keep folder depth to a minimum. 
  3. As a general rule, users should be able to locate and navigate to important pages on your site within one to two clicks from the homepage. 
  4. Web crawlers generally give higher priority to pages that are close to the homepage. 
  5. Use internal linking to guide users and search engines through your site, enhancing SEO and user experience. 
  6. Implement breadcrumbs throughout your site to boost user experience and navigation. 

Is your website structure optimized for SERP? Overdrive can help you do a Website Structure audit and assist in implementing tactics to boost user experience. Talk to one of Overdrive’s SEO experts. Click to Contact Us.

This definition is part of the Enterprise SEO Ops Map. Get your PDF map with links here.

Click here to get the Enterprise SEO Ops Map

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