Social Media

ALS Ice Bucket Challenge

Why Does the Ice Bucket Challenge Work?

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Anyone who’s been scrolling through their social media feeds this past month (so virtually everyone), has probably seen their friends, family members, and co-workers dump freezing cold buckets of ice water on their heads. The challenge, designed to raise awareness of ALS (or Lou Gehrig’s disease) has gone completely viral, and other fundraising organizations are…

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