Analytics

Tracking: A Double Edged Sword

By

The good thing about online is you can measure everything. The bad thing about online is you can measure everything. When your campaign’s performing, you can tell right away and share the great news with your client. When your campaign isn’t performing, however, it can be a really hard, especially when you’re the one who…

Read the full article

ClickZ

Accessing the Critical Moment

By

In traditional online media buying, planners and buyers are typically only able to utilize two targeting options to reach their audiences in any significant numbers: the “who” (demographics) and the “where” (designated marketing areas, or DMAs). That kind of media planning creates an incredible amount of waste. Sure, they may reach a lot of people,…

Read the full article