Driving Forward > Digital Marketing Blog

Tracking: A Double Edged Sword

The good thing about online is you can measure everything. The bad thing about online is you can measure everything.

When your campaign’s performing, you can tell right away and share the great news with your client. When your campaign isn’t performing, however, it can be a really hard, especially when you’re the one who has to report it. Of course, if you’re lucky enough to work on a campaign that has no tracking of meaningful actions and you’re simply reporting on impressions and clicks, you don’t have to worry about this.

Read more at http://www.clickz.com/showPage.html?page=3626245

Google Analytics 4

Google Analytics 4

Google Analytics 4 Executive Summary GA4 is the next generation of Google Analytics. GDPR, CCPA, and private browsing have affected how and what information cookies can gather.  The release of GA4 means that Google is expecting cookie tracking to end…

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