Overdrive

Googlebot Visits Overdrive for Halloween!

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…And most creative costume this year goes to our favorite Overdrive alum, Jonah Feld, as a Googlebot! A Googlebot, is Google’s web crawling robot that finds webpages and turns them over to Google’s indexer – this is Jonah’s visual interpretation: The aluminum arms made for some candy-eating difficulties… We always knew Bianca had soft spot…

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Mobile

The Google/TechTarget Research Project

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How IT Pros Search Online During the Purchase Process I was doing some Twittering for the Google/Tech Target Road Show. They titled and described it as follows: The Google/TechTarget Research Project: How IT Pros Search Online During the Purchase Process Does search behavior of IT buyers change based on their stage in the buying cycle?…

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Overdrive

Fall Potluck

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It’s that time of year again! The summer potluck was so successful that we arranged for another group lunch. This time, there were categories created so employees could enter their dish in for an official Overdrive Potluck Award and earn some serious bragging rights! The categories: Best stomach satisfying dish Best use of the Fall…

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ClickZ

Six Crucial Tips From the Media Guy

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I’m often vexed that online media professionals are typically 100 percent on the hook for a campaign’s performance when the creative typically determines whether a well-planned and -targeted campaign succeeds or fails. People often forget that media will only put you in front of the right people, while the creative (banners and landing pages) make…

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