October 2008

Setting The Tempo With Clients

by Andrew Abrahams October 28, 2008

We’ve all had high demand clients. The ones who call 3 times a day, question every move you make, and are always wondering if deadlines can be sped up. While situations such as these can be quite trying and even…

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Advertising

Online Ad Spending Will Keep Growing

by Harry Gold October 27, 2008

Source: eMarketer, October 27 2008

Mobile

Mobile Content Still Gathering Steam

by Harry Gold October 27, 2008

Source: eMarketer, October 27 2008

Marketing

Me Gusta Oprah

by Bianca Garcia October 23, 2008

Oprah en Espanol? The Oprah Winfrey Show is now available in Spanish, thanks to close-captioning and SAP (Secondary Audio Programming). This means that Oprah (and her team of brand marketers) are finally taking steps to tap into one of the…

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Client Services

2008 W3 Winners Announced: Overdrive Interactive Wins Two Silvers for Creative Excellence

by Andrew Abrahams October 22, 2008

Overdrive Interactive, a Boston-based full service online marketing agency specializing in lead generation, brand building and customer acquisition, announced today that they received two W3 2008 Awards for Creative Excellence on the Web. Receiving over 3,000 entries, the W3 Awards…

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Technology

Google’s G1 Phone Launches Today

by Andrew Abrahams October 22, 2008

Today Google took one more step towards complete world domination; October 22, 2008 marks the launch of the G1, Google’s first foray into the mobile market. Built by HTC and distributed exclusively by T-Mobile, the G1 is the first mobile…

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Influences of Click Behavior

by Harry Gold October 22, 2008

Driving Forward > Digital Marketing Blog