Advertising

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How MicroCopy Can Improve Your SEO

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What Is MicroCopy and How You Can Improve UX Websites today have a lot of small details: buttons, search bars, breadcrumbs, forms, etc.’. But did you ever stop to think how these “small details” can make a big difference on your website? Improve your websites SEO with MicroCopy in mind. These small details, or more precisely –…

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Branding

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Storytelling on Social Media

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As a career-long marketer, I’m so happy I embraced social media in its infancy, around the same time I began writing my own blog in 2004. While I saw these newfangled online channels as different ways to send different messages, I knew I was still targeting the same audiences as always with the very same…

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Branding

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The Miracle Of Findability

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Brand Embrace Embodies Findability Overdrive Interactive developed the concept of the Brand Embrace five years ago which today is known by professionals in the digital marketing industry as Findability. The Brand Embrace and executing good Findability across search, social media and your online properties ensures that your business is present at critical touch-points throughout the discovery and decision-making…

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Video Marketing on Social Media

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Andy Warhol was right when he said, “In the future, everyone will be world-famous for 15 minutes.” Then again, maybe he was putting it too mildly. Today, thanks to social media, everyone has the opportunity to be famous for an indefinite period of time, not just 15 minutes. Look at Casie Neistat. Or King Bach….

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Social Media

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Overdrive Releases 2017 Social Media Map

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Overdrive Interactive has updated our signature Social Media Map to present our most current snapshot of the social media ecosystem. The updated map includes live links to more than 230 websites, mobile apps and tools broken down into 23 categories. The map is available as a pdf on the Overdrive website at http://www.ovrdrv.com/social-media-map. Sadly, we…

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Marketing

The Secret to Great Content Marketing with Harry Gold

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What kinds of content do people want to consume? Discover the four cornerstones of great content with Harry Gold, CEO of Overdrive Interactive.     If you would like to leverage our digital marketing expertise for your content marketing, please contact us or check out examples of lightweight content in our Infographic portfolio.