Driving Forward > Digital Marketing Blog



Overdrive Interactive Wins Big at 2015 IAC Awards


We at Overdrive Interactive are proud to announce that we have won four Best of Industry Awards at the Web Marketing Association’s 2015 IAC Awards!
The following are the clients and associated campaigns that have been recognized:

The IAC (Internet Advertising Competition) Awards highlight the best in online advertising across 96 industries and 9 online formats including online ad, video, mobile, newsletter, email and social media…


12 Social Media Posts That Are Funnier Than Yours


It may sound like a cliché, but it’s absolutely true. Laughter is the best medicine.
Laughter is good for your health because it’s known to lower blood pressure and stimulate the release of endorphins, a powerful set of hormones that can actually get in the way of pain and may even lead to euphoria…


Digital Marketing News Reading List Overdrive Interactive

29 Vital Digital Marketing News Sources


The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz…



Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium


Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two…


Social Media: 15 Ways You’re Doing It Wrong


Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore.
For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media…