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10 Questions to Ask Your Social Media Audience

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Engagement rate. It’s one of the most important metrics in social media. After all, you could have a boatload of fans and followers, but if only a few of them are engaging with your content, they’re worth next to nothing to your brand…

Overdrive

Like-Gating is No Longer Allowed on Facebook

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A marketing tactic called like-gating, something that many brands have been doing on Facebook to persuade people to like their pages, is about to become history.
Like-gating on Facebook is – rather, was – when a brand would require a fan to like its page in order to see a particular piece of content or receive a special offer there…