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Google AdWords to Rollout Custom Affinity Audiences

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Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more control over ad targeting via new custom affinity…

Marketing

Halloween Marketing

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October is one of the most crucial months for marketing because of the consumerist holiday, Halloween, especially with this year’s record number of people dressing up and celebrating the day of the dead…

Social Media

How to Plan a Social Media Strategy in 12 Steps

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Unless you’re a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a non-stop basis…