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Social Media

How to Plan a Social Media Strategy in 12 Steps


Unless you’re a popular celebrity or a big, iconic brand, a lot has got to come together in order for you to succeed on social media. Not only do you need to have an engaged, loyal audience and something valuable to offer them, you need to be able to maintain a strong social presence by sharing timely, relevant content on a non-stop basis…



Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!


Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology
on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge marketing technologies…


10 Questions to Ask Your Social Media Audience


Engagement rate. It’s one of the most important metrics in social media. After all, you could have a boatload of fans and followers, but if only a few of them are engaging with your content, they’re worth next to nothing to your brand…