Account Based Marketing

Overdrivers Get ABM Certified by Demandbase

Overdrivers Get #ABMCertified by Demandbase

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Demandbase’s “ABM Certification: Advanced” program is a comprehensive and practical course that trains B2B marketers to implement account based marketing at scale. On May 2, 2017, Overdrive Interactive’s Jeff Selig, Kevin Duggan, and Michael Orlinski completed their ABM certification. Here’s what they each said about the program: “Taking the Advanced ABM class from Demandbase helped gain…

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Event

NEDMA Annual Conference Handshake

Recap: Overdrive Interactive Attends NEDMA’s 2017 Annual Conference

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I had the opportunity to cover NEDMA’s 2017 annual conference with Overdrive Interactive this year, and was blown away by the presentations, exhibits, and general milieu. Hosted by NEDMA at Bentley University in Waltham, MA, the day was full of interesting factoids, mind-blowing marketing revelations, and delicious brownie platters. The conference opened with Nancy Harhut’s…

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Event

Harry Gold presents 17 Ways to Integrate Social and SEO

Harry Gold to Speak at NEDMA’s 55th Annual Conference

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On May 15, 2017, Overdrive Interactive Founder and CEO, Harry Gold, will present “17 Ways to Integrate Social and SEO” at the New England Direct Marketing Association’s 55th conference. This yearly conference brings together marketing luminaries and professionals for a day of networking and discussions of the latest marketing strategies and tools. Check-in will begin at 8:30…

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Analytics

ultimate seo dashboard

Ultimate SEO Dashboard for CMOs

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DRIVING MARKETING PERFORMANCE Lets take a robust look at the search engine optimization (SEO) elements that CMOs should be keeping an eye on and discover how to set up a dashboard with a storytelling mindset to showcase your SEO program’s results in a manner that commands high-level interest and support. Learn how to create an…

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Branding

barnacle-seo

Barnacle SEO: Rank for Competitive & Brand Keywords

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Page one is the “Online Billboard” for a brand since a large percentage of search traffic is from branded searches. Although you don’t have total control on which domains are on page one, you can influence your brand’s page one results with Barnacle SEO. What is Barnacle SEO? Barnacle SEO is using another website’s authority to…

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Awards

IAC Awards For Digital Marketing

Digital Marketing Agency Overdrive Interactive Wins Big At 2017 IAC Awards

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We’re pleased and proud to announce that Overdrive Interactive has won five awards at the 2017 Internet Advertising Competition (IAC)! Overdrive Interactive, a Boston digital marketing agency, won the following awards: Virtusa – Outstanding Website SAGA Innovations – Best Education Website Cynosure – Best Medical Equipment Website Navisite – Best Computer Software Website Fisher College –…

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