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Social Media in 2014: A Year in Review

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It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide range of new developments that came out over the last 12 months…

Marketing

6 Brands That Are Killing It on Instagram

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Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem…

Advertising

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Google AdWords to Rollout Custom Affinity Audiences

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Since last year, AdWords advertisers have been able to target Display Network ads to affinity audiences – consumer groups who have demonstrated an interest in a particular topic. But by end of Q4 this year, advertisers will gain even more control over ad targeting via new custom affinity…