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Get the Buzz on Twitter about Super Bowl XLIX

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I have two very good reasons to be following Super Bowl XLIX on Twitter so closely.
With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I can’t help but hang on every word tweeted about the big game this Sunday…

Analytics

How to Add Your Social Profiles to the Google Knowledge Panel

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It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel.
What this means is that when people search for your brand’s website using Google, they will now see more information than just your company name, description, logo and recent posts on Google+…

Advertising

Digital trends, social media year in review, year in review, 2014 in review, social media in 2014, 2014 in social media

Social Media in 2014: A Year in Review

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It’s that time of year again. It’s time to say goodbye to 2014, and prepare to celebrate the arrival of 2015. But before we close the book on this year, let’s take a moment to look back on the wide range of new developments that came out over the last 12 months…

Marketing

6 Brands That Are Killing It on Instagram

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Having recently turned four years old, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion, but the engagement rate for brands on this visually oriented app is hard to beat in the social media ecosystem…