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Digital Marketing News Reading List Overdrive Interactive

29 Vital Digital Marketing News Sources

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The world of digital marketing is constantly changing. With so much going on in this continuously evolving industry, it can sometimes be a challenge to keep up with all the new developments, emerging trends, or topics that are generating buzz…

Overdrive

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Overdrive’s Harry Gold Steals the Show at NEDMA’s 2015 Direct Marketing Innovations Symposium

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Yesterday, March 5, 2015, the New England Direct Marketing Association (NEDMA) held its annual Direct Marketing Innovations Symposium at the Microsoft Iconic Center in Cambridge, MA. Unique in its vast focus, this event delves into marketing technologies and strategies that exist exclusively online, exclusively offline, and those that encompass a variety of the two…

ClickZ

Social Media: 15 Ways You’re Doing It Wrong

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Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore.
For some strange reason, however, more marketers and brands than not are still struggling to make heads or tails of social media…

Overdrive

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Overdrive Releases 2015 Social Media Map

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Overdrive Interactive has updated our signature Social Media Map to present the most current snapshot of social media in the digital space, including live links to more than 250 websites, mobile apps and tools broken into 23 categories…

Advertising

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Get the Buzz on Twitter about Super Bowl XLIX

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I have two very good reasons to be following Super Bowl XLIX on Twitter so closely.
With our local team, the New England Patriots, gearing up for their ninth Super Bowl appearance (having won in 2001, 2003 and 2004), I can’t help but hang on every word tweeted about the big game this Sunday…

Analytics

How to Add Your Social Profiles to the Google Knowledge Panel

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It was recently announced that Google has begun to display a brand’s social media profiles in its Knowledge Panel.
What this means is that when people search for your brand’s website using Google, they will now see more information than just your company name, description, logo and recent posts on Google+…