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2014-08-21_141959

Overdrive to Sponsor Upcoming NEDMA Marketing Technology Summit!

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Overdrive Interactive is proud to announce that we will be sponsoring the New England Marketing Association (NEDMA)’s 2014 Marketing Technology
Summit
on November 5. Now in its fifth year, the Marketing Technology Summit (MTech, for short) is an annual event that brings direct marketers together for a day of educational sessions and panels, focusing on cutting-edge marketing technologies…

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10 Questions to Ask Your Social Media Audience

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Engagement rate. It’s one of the most important metrics in social media. After all, you could have a boatload of fans and followers, but if only a few of them are engaging with your content, they’re worth next to nothing to your brand…

Overdrive

Like-Gating is No Longer Allowed on Facebook

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A marketing tactic called like-gating, something that many brands have been doing on Facebook to persuade people to like their pages, is about to become history.
Like-gating on Facebook is – rather, was – when a brand would require a fan to like its page in order to see a particular piece of content or receive a special offer there…