As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication from brands, no matter the channel. This shift in media calls for creative media placement and engaging communication within social media or earned media. It is now possible to create a highly targeted, engaging campaign that speaks to consumers on a one-to-one basis that is more likely to elicit a positive conversation.
In an announcement just yesterday, Facebook said it is “updating the way Page likes are counted by removing memorialized and voluntarily deactivated accounts from Pages’ like counts.”
You can read the entire announcement
Facebook was founded in 2004, Twitter in 2006. Even Instagram’s been around for almost five years. So you can’t say this stuff is new anymore.
For some strange reason, however, more marketers and brands than not are still struggling to make heads...
Receive emails about our thought leadership materials and the latest digital marketing news!