Social Media

Why Aren’t Drugstores Blogging?

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You’re driving home from work with a pounding headache. It’s been bugging you all day. Pulse…pulse…pulse. Even worse, you know that your aspirin supply at home has dried up.What is the first thought on your mind?“Stop at a local drugstore and buy some.” CVS, Walgreens, Rite-Aid. They’re all at the forefront when all you need…

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Social Media

Americans Doing More in Less Time Online

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Have Americans become more efficient with how they spend their time online? A report from the Neilson company reveals that in January 2010, Americans spent 8.2% less hours on the Internet. However, while the the time that individuals spend online is down, the number of active US internet users rose 3.8% Increases were also reported…

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Social Media

Moms on Facebook Skeptical of Ads

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Much to the dismay of many tweens, teens, and young adults, more and more moms are on Facebook. Weather these moms are using it as another platform to connect with family and friends, spying on their elusive teenagers or just playing Farmville, advertisers have jumped at the opportunity to talk to the mom market in…

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Social Media

Many Viewers Steer Clear of Pre-Roll Ads

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TubeMogul released a report today that highlighted the tendency of viewers to click away from a pre-roll ad before short-form online video. After analyzing over nearly 2 million streams of online video, TubeMogul found that over 15% of viewers clicked away from a video instead of sitting through a pre-roll ad. Video content from magazines…

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Social Media

Social Media and the Integrated Campaign

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As social and digital media mature, they are becoming an integral part of the marketing mix that is most effectively leveraged by communicating to customers across all channels. According to the Alterian Annual Survey for 2009, the age of silo campaigns is over and consumers will now only be receptive to timely and relevant communication…

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Social Media

Time Spent on Social Media Sites up 82%

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The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the top three most popular online categories. The unique audience of visitors to social networking sites…

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