The time spent by Global consumers on social networking sites has increased 82% in the past year, according to Nielson. Social networking sites are the most popular online category, based on time spent. Gaming and instant messaging round out the top three most popular online categories.
The unique audience of visitors to social networking sites has also increased considerably in the Global context over the past several years.
Data on Global consumers is collected from the U.S., U.K., Australia, Brazil, Japan, Switzerland, Germany, France, Spain and Italy.
Source: Nielsonwire, January 22, 2010