Social Media

Social Media Spend Forecast

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In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns on social networks. Also represented is an increase of $832 million on agency fees for…

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Social Media

Twitter Ads: New Revenue Stream?

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Wouldn’t it be great to have 50,000+ followers? Entertaining a large chunk of the Twitteratti following what you do and reading what you read? It’s a unique place to be in and can be quite an ego boost. This particular spot has also piqued the interest of advertisers. More and more, they are seeing that…

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Social Media

How secure are your Facebook photos?

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Everyone has seen those annoying little pop-up ads for “Hot Singles Want to Meet You Now” that are part of the endless clutter of Internet advertising. Now imagine the smiling image used to promote the service is of your wife. That’s what happened to Cheryl Smith’s husband recently. But don’t worry – Ms. Smith hadn’t…

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Advertising

Vertical Online Ad Nets Sharpen Focus

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In much the same way small stores use superior quality and a knowledge of their customers and community to compete with larger retailers, vertical ad networks compete with traditional ad networks by focusing on narrower content areas, such as music, sports or comedy. So far, the strategy is working. Source: eMarketer, June 2, 2009