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Driving Forward > Digital Marketing Blog

Social Media Spend Forecast

In the US Interactive Marketing Forecast, Forrester Research has provided the following graph to represent projected social media spend for 2009 to 2014. The graph represents an increase from $295 million to $1,860 million in media spend for integrated campaigns on social networks. Also represented is an increase of $832 million on agency fees for social media.

If these projections are correct, the media spend on integrated campaigns on social networks will increase by 530%, while agency fees will increase by 198%.

Source: Forrester Research; July, 30, 2009

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