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Driving Forward > Digital Marketing Blog

Baby Boomers take their Communication Online

The generation that once participated in the sit-ins, protests and demonstrations of the 1960s is slowly embracing social networking as their latest communication tactic. These boomers are interested in reconnecting with people from their past as well as keeping current personal connections strong. About 47% of online Boomers maintain at least one profile on a social networking site. (It is important to note that maintaining a profile on a social network is distinctly different from simply creating a profile.) In 2007, the same survey was administered, but only 30% of Boomers said that they maintained a profile on a social network.

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