Driving Forward > Digital Marketing Blog

Instagram’s New Feature, Instagram Direct

Introducing Instagram Direct from Instagram on Vimeo.

If you use Instagram to establish meaningful connections with your customers, prospects, fans and followers, your job just got a little easier.

Instagram, the popular visual communications network that was founded in 2010, introduced Instagram Direct last Thursday, making it possible for users to send photos and videos directly to up to 15 of their followers.

How cool is this new feature? Cool enough for none other than Kourtney, Kim and Khloe Kardashian to have used it already to promote the Kardashian Kollection, their line of fashion, jewelry and more. For reposting one of their promotional messages with the hashtag, #KKDIRECT, 15 of their followers were awarded an exclusive, “behind the scenes” pic from the 2014 Kardashian Kollection campaign shoot.

While it’s too early to tell if this new feature will catch on with users, my first impression is that Instagram Direct appears to be a great way for a brand to offer unique content to its most passionate followers and receive more likes and comments in return.

What about you? Do you use Instagram to promote your products and services? Have you tried Instagram Direct yet? How do you think this new feature will be received by the Instagram community?

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