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Driving Forward > Digital Marketing Blog

Mothers Use Tech Tools to Stay Connected to Families

Moms turn to technology to keep their families closely linked, according to a study from BabyCenter.

Four in 10 moms were most interested in technology that could help them be a better mother and were more likely than their Generation X counterparts to turn to technology. Thirty-three percent of Millennial moms believe that technology has already helped them become a better mother.

Moms have claimed that technology has helped them coordinate family schedules, view family pictures and research daycare options for their children. Sixty-nine percent of moms have coordinated family schedules and activities on a PDA/Smartphone device.

Source: eMarketer; January 19, 2010

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