Development

How to Optimize Your Internal Site Search Design

By

Introduction Internal site search is often a heavily-used feature of websites and is important for a good user experience. Sites with extensive content, such as enterprise-level businesses, can be an overwhelming navigational experience for first-time visitors. These users are often at the beginning of the conversion funnel, and a site search can bypass prolonged browsing…

Read the full article

Advertising

Search in 2014: A Year in Review

By

2014 was a year of big changes in search. The world of search was rocked by Google algorithm updates like Penguin and Panda, and impacted by new laws, updates, and tech developments. So join us as we review all the changes that came to search in 2014.

Search

Google’s NCAA Tournament Picks: Users over SEO

By

If your company does big business selling automotive brackets, you might not be too happy with Google right now.  On the other hand, if you’re one of the millions of people who spent hours (or minutes) filling out NCAA Men’s Basketball Tournament brackets, you may appreciate the internet giant’s most recent addition to blended search…

Read the full article

Social Media

The Surprising SOPA Blackout Results

By

On January 18th, 2012 many high-profile websites either went dark or restricted content that day in an effort to bring awareness to the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA). The awareness effort was quickly nicknamed the SOPA blackout. Though many news outlets reported before and during the blackout,  little information…

Read the full article

Social Media

Consumers, Brands and Social Media

By

Social media plays a role in how consumers are learning more about certain brands according to a joint study by Performics, the marketing branch of Publicis Groupe’s VivaKi Nerve Center, and ROI Research, an analytics and technology firm. Research shows that Twitter drives most consumers to look for a product on a search engine, with…

Read the full article

Advertising

Online Classifieds: No Secret

By

Trends show that consumers searching through classifieds for either jobs or other products aren’t turning to newspapers anymore. This year, approximately 49% of internet users went on sites like Craigslist and CareerBuilder.com, with some users visiting every day. How should marketers be using these popular sites to interact with consumers and promote their products or…

Read the full article